Food box startup Mon Dessert delivers sales after first month partnering with Scale, through unique ‘top tier’ partner strategy
Mon Dessert is a food box service looking to increase traffic, visibility and ultimately grow sales.
Challenge
As a startup they had challenges with budgets, content and gaining and retaining bigger partner affiliate channels as they were a lesser known brand competing with established brands.
1400%
Increase in revenue YoY
Clicks
Actions
Execution
Scale's experienced team understood that the key to success for Mon Dessert would be to claim real-estate on a small number of relevant, high volume top tier affiliates in the very early stages of the program. We estimated that this approach would solve two challenges at once; simultaneously creating awareness and engagement with users to stimulate sales, whilst providing leverage to our publisher specialists as they proactively recruited smaller affiliates. The top tier partner we selected initially was BBC Good Food, because of their widespread reach and general partner status. This approach resulted in the recruitment of 20 affiliates within the initial, and arguably some of the most crucial, weeks of the campaign.
Talent lead consultative approach
Having never worked with affiliates before and as a startup, Mon Dessert needed a consultative approach from a partner who could provide transparency and creativity. Through education and regular communication, the talent at Scale were able to support Mon Dessert throughout the process and provide them with information and confidence in their decision making.
Talent lead consultative approach
Having never worked with affiliates before and as a startup, Mon Dessert needed a consultative approach from a partner who could provide transparency and creativity. Through education and regular communication, the talent at Scale were able to support Mon Dessert throughout the process and provide them with information and confidence in their decision making.
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“In the short-time we've been working together, Scale have grown to be a core partner, and we're thrilled with the business performance they've achieved.
They've proven themselves to be innovative, flexible and extremely results-driven, quickly helping us scale the business in an area of marketing where
we had little experience. They are a class act.”
Paul Lloyd
“Scale Digital has taken our program and in a matter of months turned it into a fast growing and highly valuable channel. They took head-on the various challenges of a legacy network program by showing an understanding of our target audience, KPIs, a grasp of our brand and the growth opportunity that we always knew was there. We're looking forward to them finding many new and high-spending Wuka customers, using Scale's tools to drive more efficiency and opening new markets.”
Emidio Cesetti
"Just to tell you we are very satisfied with your involvement and follow-up since we started working together. I don't regret my choice at all and I am delighted to accelerate our Affiliate program with you by our side".
Matthieu Ballester
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